Impressions
2.1M
+18.4%vs. previous period
CTR
3.4%
+0.6ptsvs. previous period
Conversion multiplier (ROAS)
4.2x
+0.8xvs. previous period
| Campaign | Status | Spend | Impressions | CTR | Conversions | ROAS | |
|---|---|---|---|---|---|---|---|
Podcast Growth — Conversions MetaConversions | Active | $8,900 | 512K | 3.3% | 940 | 4.6x | |
Brand Awareness — Search & Display GoogleAwareness | Active | $6,200 | 890K | 2.2% | 265 | 2.9x | |
Documentary Launch — Retargeting MetaConversions | Active | $4,100 | 268K | 4.7% | 560 | 5.8x | |
Shorts Amplification TikTokTraffic | Paused | $2,400 | 312K | 4.9% | 148 | 2.1x | |
Holiday Push — Pre-Roll YouTubeAwareness | Ended | $1,900 | 158K | 1.5% | 31 | 1.6x |